PYMNTS Report: Roadmap to 2030

Seven Strategic Planks for Credit Unions to Capture Top of Mind

How credit unions can align innovation with member expectations and growth.

Build Relevance with Seven Innovation Priorities

This report maps the strategic priorities credit unions need to strengthen member loyalty and compete through 2030. Based on data from consumers, SMBs and CU executives, it outlines where expectations are rising and where focused investment can help CUs close the gap.

  • Align innovation with member expectations
  • Strengthen rewards and digital experiences
  • Use partnerships to accelerate growth

What Members Expect Next

    Security still leads

    24% of consumers and SMBs rank security as the top investment area.

    Self-service gains ground

    Digital self-service demand reaches 22% among SMBs overall.

    Gen Z raises the bar

    Gen Z places higher value on digital payments and money management tools.