VELERA | PYMNTS Report June 2025

CU Innovation Readiness: Closing Gaps, Winning Members

Which digital features matter most for satisfaction and retention.

Innovation Gaps That Shape Member Loyalty

Top-performing credit unions are building stronger digital experiences by reducing friction in the moments members value most. This report explores which capabilities drive satisfaction, where lagging financial institutions fall behind and how quick-follower strategies can close gaps.

  • Learn which digital features matter most
  • Compare readiness across performance tiers
  • Use partnerships to improve speed to market

Features that Remove Friction

    13% readiness jump

    Top performers improved innovation readiness in under two years.

    38-point onboarding gap

    Digital onboarding differs sharply between top and bottom performers.

    86% offer open banking

    Most top-tier CUs now provide open banking capabilities.