Trust, Transparency and TikTok — The Future of Financial Services
By: Carrie Stapp, VP of Marketing, VeleraSummary: Generational differences – especially within the Gen Z cohort – are redefining expectations. In this blog, Carrie Stapp, VP of Marketing at Velera, discusses the results of the 2025 CU Growth Outlook research, which explores Gen Z's mindset and reveals what credit unions must do to adapt and thrive.
Carrie Stapp: Carrie Stapp is VP of Marketing for Velera, formerly PSCU/Co-op Solutions, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. Stapp joined Co-op Solutions in August 2021, and she helps credit unions of all sizes grow by forming meaningful connections with their members. She has more than 20 years of senior management experience in the financial services industry, having previously served in senior vice president roles at Vericast, Harland Clarke and MainSource Financial Group.
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