Swipe, Tap, Repeat: How Gen Z Is Driving Payments Innovation
By: Tom Pierce, Chief Marketing and Communications Officer, VeleraSummary: Gen Z consumers toggle between physical and digital payment methods with ease. Their need for flexibility is driving innovation and change in the payments ecosystem. This is the second installment of our blog series on Velera's 2025 Eye on Payments consumer payments research study. In this blog, Velera Chief Marketing and Communications Officer Tom Pierce explores how generational preferences continue to evolve, shaped by technology, trust and convenience.
Tom Pierce: In his role as SVP, Chief Marketing & Communications Officer, Tom Pierce is responsible for leading and executing Velera’s marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining Velera, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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