Reigniting Your Credit Card Portfolio Strategy
By: Paige Watkins, Senior Strategic Consultant , Advisors PlusSummary: How many members actively use your credit card products? Who is using your card and why? If your credit card program is based on assumptions from a decade ago – or even a few years ago – it may be time to reassess. In this blog post, Advisors Plus Senior Strategic Consultant Paige Watkins, offers some questions to help you understand where you stand in terms of evolving cardholder needs and market trends – and reignite your program for growth.
Paige Watkins: As a Senior Consultant with Advisors Plus, Paige helps credit unions optimize their payments strategy and operations to best serve their needs and the needs of their membership. She has spent her career in the credit union industry and has deep insights into the strategies behind effective and profitable credit card portfolios that drive performance goals. Paige holds a Master of Business Administration from the State University of New York at Oswego, and a Doctorate of Education in Executive Leadership from St. John Fisher University in Rochester, New York.
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