Engaging Younger Members through Relationships and Rewards
By: Annie Cox, VP, Product Management Loyalty Solutions, VeleraSummary: Gen Z and Millennials need more than just perks from their credit union — they expect a purposeful relationship. In this blog, Annie Cox, VP of Product Management Loyalty Solutions at Velera, discusses why credit unions should design loyalty and relationship-building programs with purpose and intention — not only to attract Gen Z and Millennials, but to keep them coming back.
Annie Cox: Annie Cox, CCUE, CUDE, is vice president of Product Management, Loyalty Solutions at Velera. In this role, she manages a suite of growth solutions including CURewards®, Member Loyalty Enterprise Rewards and Merchant Funded Rewards programs, helping credit unions define growth strategies. Prior to managing Loyalty Solutions, Cox was a member of the Velera New Product Development team. Before joining the company in 2006, she specialized in member education and growth initiatives in the credit union industry.
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