2023 Eye on Payments: Part 3 — Debit’s Dominance during a Time of Economic Uncertainty
By: Tom Pierce, Chief Marketing Officer, VeleraSummary: With the economy top of mind, many consumers are reaching more frequently for budget-conscious payment methods like debit cards. Welcome to the third installment of our four-part blog series on PSCU’s 2023 Eye on Payments consumer payments study. In this blog, PSCU Chief Marketing Officer Tom Pierce explores the dominance of debit during a time of economic uncertainty.
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Author: In his role as Chief Marketing Officer, Tom Pierce is responsible for leading and executing Velera's (formerly PSCU/Co-op Solutions) marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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