B2C Fraud Prevention Playbook

Summary: Fraud incidents continue to rise and evolve as modern technology and innovation shift the payment landscape toward the digital space. As consumers expect and demand convenient, “always on” digital solutions, credit unions are challenged to figure out how to remain top of wallet and meet market needs, while minimizing friction and delivering a superior member experience. This rapid shift has also given criminals new ways to exploit and monetize fraudulent activity. Criminals target consumers and attempt to obtain their personal credentials and key financial details to commit financial fraud.