Advisors Plus Helps Reliant Credit Union Grow Debit Sales and Transaction Volume with Cashback and Teen Accounts

Summary: Reliant Credit Union was looking to reinvent their checking products to better compete with new fintech options and attract younger members. Advisors Plus gained a holistic understanding of Reliant’s strategic direction and developed a strategy to create a new streamlined cashback account and rebrand their teen account, demonstrating sustained adoption and member preference for value driven benefits.