CU Growth Outlook 2023: Fueling Financial Performance Through Daily Member Engagement
Summary: U.S. consumers face increased financial insecurity driven by inflation, rising interest rates, and reduced savings. Economic instability is reshaping consumer financial behaviors. Inflation, rising debt, and decreased savings have shifted consumer trust away from traditional security to capabilities, intensifying competition for consumer attention. Credit unions face a critical opportunity to deepen member relationships by addressing daily financial interactions and micro-transactions. Velera, in partnership with EY and Mastercard, analyzed evolving consumer behaviors, spending psychology, and payment preferences.
This white paper explores how credit unions can:
- Engage Members Daily: Transform everyday interactions into deeper relationships by meeting immediate financial needs through digital payments and convenient services.
- Provide Expert Guidance: Empower members with budgeting and planning tools to achieve short-term stability and long-term financial wellness, increasing loyalty and satisfaction.
- Enhance Long-Term Value: Leverage daily micro-interactions to cultivate trust and transition members to high-value products like mortgages, loans, and investments.
Discover how microtransactions drive macro financial performance and position your credit union for sustained growth. Download the white paper today.