2023 Eye on Payments: Part 2 — The Importance of Emerging Payments, Digital Innovations, Card Design and Rewards
By: Tom Pierce, Chief Marketing Officer, VeleraSummary: Interest in emerging payments options like BNPL and cryptocurrency persists, while rewards programs also remain popular as consumers look to get more for their money in the uncertain economy. Welcome to Part 2 of our four-part blog series on PSCU’s 2023 Eye on Payments consumer payments study. In this blog, PSCU Chief Marketing Officer Tom Pierce explores the importance of emerging payments, digital innovations, card design and rewards programs to consumers today.
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Author: In his role as Chief Marketing Officer, Tom Pierce is responsible for leading and executing Velera's (formerly PSCU/Co-op Solutions) marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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