2023 Eye on Payments: Part 1 — Mobile Wallets Grow in Popularity, while a Divergence Between Generational Preferences Is Impacting Payment Decisions
By: Tom Pierce, Chief Marketing Officer, VeleraSummary: The payments landscape continues to evolve in response to the uncertain economic and geopolitical climate, new solutions, generational preferences and more. Welcome to Part 1 of our four-part blog series on PSCU’s 2023 Eye on Payments consumer payments study. In this blog, PSCU Chief Marketing Officer Tom Pierce explores the increased popularity of mobile wallets, as well as how differences in payment preferences and usage between the oldest and youngest generations have reached an apex.
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Author: In his role as Chief Marketing Officer, Tom Pierce is responsible for leading and executing Velera's (formerly PSCU/Co-op Solutions) marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining PSCU, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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